Behind the Scenes of “Call Your Dad”: A Father’s Day Campaign About Connection

This Father’s Day, our campaign started with one simple idea: Call Your Dad.

Of course, we know Father’s Day looks different for everyone. Not everyone has a dad they can pick up the phone and call. So for this campaign, we wanted the message to feel bigger than that. Call your dad, your grandpa, your uncle, your mentor, your brother, your coach, or the father figure who has shown up for you in a meaningful way.

For the shoot, we brought in real nostalgic phones: corded phones, flip phones, and the kind of handsets that instantly make you feel like you’re back in another era. The goal was to capture that old-school feeling of connection: taking a moment, dialing in, and hearing someone’s voice on the other end.

What made the day special was that it wasn’t just acting. We had models and members of the production team actually call their dads or father figures during the shoot. The result was emotional, funny, heartwarming, and completely authentic. There were laughs, a few watery eyes, and a lot of real moments that made the final commercial feel personal in the best way.

We’re really proud of how the “Call Your Dad” campaign came together. It became more than a Father’s Day shoot; It became a reminder to reach out, say thank you, and celebrate the men who have helped shape us.

And since Father’s Day is also the perfect time to upgrade his top drawer, SHEATH makes a gift he’ll actually use. Comfortable, supportive, and built for everyday wear, our underwear is a practical Father’s Day gift with just the right amount of “wow, you really thought this through.”

This Father’s Day, don't forget to call your dad. 

Shop Father’s Day gifts at SHEATH and give him something he’ll wear on repeat.