SHEATH V ICEBERG

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The Purpose Behind the Design

In a collaborative effort with men's foundations, Movember and Into the Dark Blue, along with filmmaker/freediver, Luke Adams and his passionate crew, we are releasing this special edition pair alongside Luke's new shortfilm, Into the Dark Blue, which explores the suffering and the limitations brought on by mental health struggles.

The lives of 700 million people are negatively affected by their mental health globally. Of those who are men, 49% do not feel comfortable talking about the mental health struggles that they face. As a result, nearly 80% of all suicides are committed by men.

In order to raise both funding and awareness for this deadly plight that is impacting men of the modern age, we will be committing 25% of all proceeds generated by this special edition pair to fundraising for men's mental health. Together we can end the suffering.

Follow Luke's journey @lukeadamspk


" I learned that asking for help wouldn't make me weak. It meant surviving to fight another day. "

- Luke Adams

Luke Adams on Icerberg
Why Icebergs?

Symbolically, many of us hide our struggles below the surface away from friends, family members and even ourselves. Our hope for this film and this special edition SHEATH pair is to provide a powerful visual metaphor on the invisible battles that many of us hide, just below the surface.

Breaking the Stigma
Breaking the Stigma

Antiquated masculine beliefs teach us not to show our vulnerabilities, that asking for help is a sign of weakness. It is this very stigma that continues to drive suicide rates and the decline of men's mental health. Together, we can end it once and for all.

Donate Directly to Our Fundraising Efforts:
Movember
← Movember

Into the Dark Blue
Into the Dark Blue →

SHEATH V ICEBERG

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